A good argument for using personas with the requirement of keeping them up-to-date.

Determine when a problem is occurring, rather than just why. This gives more insight into the actual problem that may be hidden.

“Articulating forces separately from solutions untangles design debates into three manageable strands: problems, solutions, and fitness.”


Lena Groeger

“How the design of forms can decide an election, affect racial profiling and shape identity”

A good interview filled with helpful resources.

“A lot of accessibility is usability, but it matters even more. It makes a bigger difference. It has a stronger benefit. Wayfinding helps you—but it’s essential for some people, or else they can’t function. Color contrast helps you in the sun, but it’s essential for some others.”

“Here’s the playbook: 1. Pick two points of progress in someone’s life 2. Break down what happens “in between” 3. Repeat steps 1 & 2 for the gaps between each of those points”


Erika Hall

Use surveys to gather questions for more personal interviews. Avoid them for gathering actionable data.


“While the tools, mental models, naming conventions, ordering of properties and more can create a great system in a vacuum, collaborating with your team members is the most important part.”

“…one of the most important, yet overlooked, aspects of all great product teams, are the relationships between the designers and engineers on your team.”

Carie Fisher / open source

Great resource for accessible web components.


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