A detailed and practical guide on how to better understand problems through observation.

A good argument for using personas with the requirement of keeping them up-to-date.

Determine when a problem is occurring, rather than just why. This gives more insight into the actual problem that may be hidden.

“Articulating forces separately from solutions untangles design debates into three manageable strands: problems, solutions, and fitness.”

A great overview including how to actually get it done in your organization.

“Don’t get stuck designing only for your Ideal State and tacking on the other states.”

“How the design of forms can decide an election, affect racial profiling and shape identity”

A good interview filled with helpful resources.

“A lot of accessibility is usability, but it matters even more. It makes a bigger difference. It has a stronger benefit. Wayfinding helps you—but it’s essential for some people, or else they can’t function. Color contrast helps you in the sun, but it’s essential for some others.”

“Here’s the playbook: 1. Pick two points of progress in someone’s life 2. Break down what happens “in between” 3. Repeat steps 1 & 2 for the gaps between each of those points”

Great case study on how Etsy gathered feedback and thoroughly tested a redesign.

“…each time we begin again, we do so with the knowledge and lessons we learned before, increasing our potential for success in each new effort.”

Use surveys to gather questions for more personal interviews. Avoid them for gathering actionable data.

“While the tools, mental models, naming conventions, ordering of properties and more can create a great system in a vacuum, collaborating with your team members is the most important part.”

“…one of the most important, yet overlooked, aspects of all great product teams, are the relationships between the designers and engineers on your team.”

There is too much to remember.

“Focusing on the high-level, user-experience goals rather than jumping directly to what may be simple to track is critical to meaningful measurement.”

“How many people are really using your product? You need a metric that specifically answers this.”